For all your various ailments, try Daveoxyn | Adweek
Advertisement

For all your various ailments, try Daveoxyn

The new fun thing online, apparently, is creating one's own fake drugs. A few months back, I created Dave-agra ("Dave" plus "Viagra." Don't ask!) at GetYourDrugOn.com, a site created by Door No. 3 for Cedra, a real overnight medical firm. The resulting phony slick print ad was fairly amusing. Now, Holton Sentivan + Gury's self-promo site raises the dosage (ha!) by letting users make their own Big Pharma live-action TV spots. "There's money in drug advertising," the site explains. Fair enough. My drug, flogged in the video above, is called Daveoxyn. The guy in the faux spot doesn't really look like me, but he captures my inner malaise and fear of losing what's left of my hair. At the end of the ad, he's shown blissed out and drooling, which is always my goal on Saturday night. If this were a Tylenol spot, sales would skyrocket. It would also probably work for Pepsi.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS