Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Two things that should probably be kept apart, performance art and Taco Bell, were fused by ad shop LevLane in Philadelphia to tout the introduction of Frutista Freeze frozen tropical beverages. Frutista … isn’t that one of the names WPP rejected for its Dell agency? Anyway, LevLane dressed up actors in iced-over beachwear (with their skin tinted blue) and made them freeze in place for hours while a support team handed out Taco Bell coupons.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in