All dressed up and nowhere to go
Fashion ads are all about cool detachment, but in this fashion-spoofing anti-smoking work from Foote Cone & Belding in Singapore, the detachment and the chill are brought on by death itself—which has caught the model shown here in a curious Civil War battlefield-type pose. Other headlines in the series: “Lung cancer doesn’t go with Christian Dior” and “Out: cervical cancer. In: tulle.” The ads send viewers to a Web site, Get Fresh, that has a completely different vibe—sunny and cartoony—and includes chatty blogs by ex-smokers. Via Coloribus.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
