Alex Ovechkin playing spy games for ESPN | Adweek Alex Ovechkin playing spy games for ESPN | Adweek
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Alex Ovechkin playing spy games for ESPN

Ovechkin

Alex Ovechkin is really expanding his range as an actor. A while back, the Washington Capitals star's disembodied head hawked skates. Now, his entire body is starring in spots for ESPN from Wieden + Kennedy. The first ad, a traditional "This is SportsCenter spot, casts Alex as a Russian spy in a Mission: Impossible-type scenario. What kind of secrets could ESPN possibly be hiding? Everyone knows Chris Berman wears a rug. Ovechkin's nationality also plays into a second spot, as he fires pucks at Petrushka dolls hanging in a goalie's net. By the time he's done, the figurines are cracked and splintered, like most of Alex's teeth. And while we're on the subject of his mouth—man, this guy's accent is incredibly thick. The Petrushka clip is captioned, but who knows if Ovie's actually speaking the lines shown on the screen. When it comes to understanding what the hockey icon's trying to say, viewers get the short end of the stick.

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