Alex Bogusky deconstructs climate change | Adweek
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Alex Bogusky deconstructs climate change

Clean-good

Alex Bogusky, the Crispin Porter + Bogusky creative chief who is now chief creative insurgent at MDC Partners, is pretty passionate about cleaning up the environment. He's already spearheaded CP+B's involvement in B-Cycle, an urban bike-sharing system. Now, he's put his creative and acting talents to use in the clip below, submitted to Design 21's Living Climate Change video contest, aimed at showing how global warming will affect our lives in 20 or 30 years. Bogusky wants to cut through the scientific mumbo-jumbo of the climate debate and get down to a simple truth—that pollution is bad, and clean is good. The idea is to treat pollution the same we do littering: as something to be stopped. It's a nice message, although it will surely rankle those who think the Crispin folks are a little too big for their britches. After all, the shop is already crowdsourcing ideas from creatives on cleaning up the BP oil spill.

—Posted by Brian Morrissey

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