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AirTran and Southwest are having a nice little scuffle in their latest ads. First, Southwest came out with a TV spot showing its "rampers" on the tarmac taunting a rival plane (belonging to AirTran, though the logo is blurred out) with their sagging bellies painted with the message: "Bags fly free." In response, AirTran whipped up a spot (running online, not on TV) showing people in cow suits preparing to board a plane—a reference to Southwest's supposedly notorious cattle-call boarding process.
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