Airline Lets You Pick a Seatmate by Looking Through Facebook

Who thought this was a good idea?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

KLM Royal Dutch Airlines is allowing people to look through the Facebook and LinkedIn profiles of their fellow passengers to see who they'd like to sit next to. Fortunately, you have to opt into the program to give people a peek into your profile, so you won't automatically show up on some stranger's mobile, and you won't have to change your relationship status to "Seriously, I'm not interested." Newspapers are picking up on the potential for in-flight dating and mile-high shenanigans, but let's get real: It's going to be a total sausage fest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in