This Agency's Mother-in-Law Cards for Mother's Day Are Sweet, Except When They're Not

Humanaut gets honest for Felt

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

What do you get for a mother who is not really your mother, but is still kinda your mother, for Mother's Day? How about card that will make her feel special, or very uncomfortable?

Humanaut, the agency behind Organic Valley's recent viral "Real Morning Report" campaign, has whipped up a Mother-in-Law Collection of greeting cards for client Felt (in which Humanaut holds an equity stake) just in time for Mother's Day. They're perfect for showing your appreciation for—and/or just being rude to—your spouse's mom.

Check out the sample cards below, which range from sweet to quite inappropriate.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in