Advertisers latch on to Gay Pride Parade

Sunday’s Gay Pride Parade in New York was more than just an opportunity for gay men and women to celebrate their culture by removing key articles of clothing. There was also advertising—and lots of it. Scattered among the ads for gay events (like Trolls: the Musical), gay organizations (like martial-arts clubs and S&M clubs) and gay services (like rentboy.com, a male-escort service named after a demeaning term for male prostitutes) were all sorts of mainstream brands, from Starbucks to Macy’s to Pepsi.