Ads That Really Stand Out: 3-D Paper-Craft Posters | Adweek Ads That Really Stand Out: 3-D Paper-Craft Posters | Adweek
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Ads That Really Stand Out: 3-D Paper-Craft Posters

If you're looking for a way to make your outdoor campaign literally stand out from the crowd, check out these paper-craft posters for a band called Dry the River created by London music advertising agency FOAM. The horses, which appear to be leaping out of the letter-pressed posters, were designed in 3-D with Google Sketch to mimic the album cover. Each horse took around 35 hours to make, so this method isn't for those short on time—though I think the impact makes up for the manpower needed. In fact, the only thing not to love about this is the paper cuts. Via Ads of the World.

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