Ads for Missing Children Placed on '404 Not Found' Web Pages | Adweek Ads for Missing Children Placed on '404 Not Found' Web Pages | Adweek
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Ads for Missing Children Placed on '404 Not Found' Web Pages Clever idea for good cause

The Europeans have found a good use for those otherwise useless "404 Not Found" error pages on websites—they've become a home to ads for missing children. "Across the European Union, thousands of children go missing every year," says the homepage of the initiative, which is a collaboration between Missing Children Europe and Child Focus. "Thanks to the NotFound project, you can make a difference. Install our application and a picture of a missing child automatically gets published on every 'page not found' of your website. Together, we can find them." Brussels ad agency Famous came up with the idea. Via TNW.

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