Advertisement

The ad, not the beer, will have you spinning

This "Lighter World" commercial from Spanish agency El Laboratorio for Mahou Premium Light beer finds tap dancers stepping lightly (ha!) on the walls and ceiling. According to info I found on the Web (and which therefore must be true), a rotating set was built in favor of using F/X. So, the room really was spinning, just like it would be after a few too many. That makes the routine especially impressive, though I imagine the performers' shins ached the next day. The upside-down bottle and graphics at the end are cute touches (and are extended to the Web site), though I'm not so sure "Coming up" is the best tagline. I prefer what I drink to stay down. And that god-awful "Pump Up the Jam" cover had me climbing the walls. I fell flat on my face after the second step. Stupid ad.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS