Ad lies and the lying liars who tell them
Funny thing about advertising claims: make the Big Lie big enough, and it escapes legal repercussions. Show a possibly dated claim that your premium vodka is preferred to another premium vodka, and lawyers hop off their bar stools and drag it to court. But tell Los Angeles radio audiences every morning that getting a home loan from Lenox Financial is “the biggest no-brainer in the history of mankind,” and you defeat all competitive arguments. What would be the counterargument? That something else is indisputably the biggest no-brainer in the history of mankind? Could this be the most preposterous claim in the history of advertising?
—Posted by Gregory Solman
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
