Ad Agency That Put 10-Year-Olds in Charge Has Now Made a Feature Film A 90-minute experiment for Labatt
Not content with the traditional advertising methods of TV spots and simple product placement in movies, Canada's Labatt Brewing is financing a feature-length film through its Kokanee brand. The film is called The Movie Out Here, and it's a buddy comedy written by Kokanee's ad agency, Grip Limited. Check out the red-band trailer below (NSFW). The movie hits theaters in western Canada on Friday—30 of them, in fact. It's essentially a 90-minute content marketing experiment, so don't expect it to be any good—although judging by the trailer, it is plenty crass. Also, if you've been wondering what happened to the guy who sang "Informer," he's apparently one of the stars. (Oddly, there's no sign of Kokanee in the trailer—would that absence constitute false advertising?) Before this, Grip Limited was best known for letting 10-year-olds run the agency. That may partly explain the movie's juvenile humor.
Red-band trailer below has nudity and profanity and is NSFW.
Email
Print
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Kawasaki And 'Lone Ranger' Ride Together in Multifaceted Campaign
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- The IAB and Mozilla Clash—in Person
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Tablets Overtake Smartphones as the Big Shopping Device
- The New York Times Reinvents the Boring Banner Ad
- Jonah Hill Annihilates in Second 'Call of Duty' Trailer
- How KitchenAid Gave Us the World’s Coolest Mixer
- Jo-Wilfried Tsonga Prepares for the French Open by Practicing Against Twitter
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
