Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
I can't believe I'd never seen an edible cookbook until German ad agency Kolle Rebbe made one. How do I miss these things? The agency made this specific edible cookbook for a publishing-company client as a promotional item (copies were sent to a number of the company's top business partners "as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks"). It featured pages made with fresh pasta that could be cooked like a lasagna with some sauce and cheese, or as a Texas lasagna with some eggs and hot pork sausage.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in