Advertisement

Activia tries to digest a consumer’s lawsuit

Activia Anyone who’s seen Activia’s ads knows they’re bizarre. But do they also make false health claims? Dannon, say it isn’t so! Attorney Timothy Blood (cool lawyer name) tells Brandweek: “Deceptive advertising has enabled Dannon to sell hundreds of millions of dollars worth of ordinary yogurt at inflated prices to responsible, health conscious consumers.” Dannon says Activia and DanActive aid digestion and boost immunity, but a new lawsuit by a client of Blood’s maintains there’s no evidence to support such claims and asks Dannon to issue $300 million in refunds. Now that I can make a few bucks off it, I’m running out and buying cases of the stuff. The ads always were a bit loose in most respects—sort of appropriate, considering the supposed health benefits of the brand in question. A Los Angeles court will now decide if they were loose with the facts as well.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS