10 Most-Viral Guinness Commercials Ever | Adweek 10 Most-Viral Guinness Commercials Ever | Adweek
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10 Most-Viral Guinness Commercials Ever Enjoy a pint with these classic spots for St. Patrick's Day

David Ogilvy once called Guinness ads "part of the warp and woof of English life." Today, 80 years after John Gilroy first sketched his pint-balancing toucan, Guinness advertising is a global phenomenon. To celebrate St. Patrick's Day, Unruly Media has put together a chart of the 20 most-viral Guinness commercials of all time—i.e., the ones that have been shared the most online. We've posted the top 10 below. Clearly, this favors more recent spots—and in fact, the No. 1 spot is the hilarious sheepdog ad just released this year. But there are some other classics in here, including my personal favorite, "Surfer." Enjoy them all. Cheers!

Some Are Made of More (2011)10


In most beer commercials, it's women who do the rolling around in the mud. This epic spot, created for the 2011 Rugby World Cup, gave dudes the same opportunity. Agency: AMV BBDO, London.

Hands (2007)9


A nice little stop-motion film with a pair of hands patiently (or not) waiting for a Guinness. Agency: AMV BBDO, London.

Penguins (2006)8


Penguins mate for life. And they're also mates for life—preferably while sharing a Guinness. Agency: Irish International BBDO, Dublin.

Anticipation (1994)7


Classic ad with Irish actor Joe McKinney as the "Dancing Man" who can't keep still as his Guinness is being poured. Part of the "No time like Guinness Time" campaign. Ad agency: Arks, Dublin.

White Christmas (2003)6


Snow is general all over Ireland in this Christmas spot, evoking James Joyce's "The Dead," which has aired in Ireland every holiday since 2003. Agency: Irish International BBDO, Dublin.

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