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If you thought ad awards were all about the money—well, it seems you were right.
In a cheeky stunt, Canadian agency Rethink is crowdfunding a campaign whose credit list is for sale. For just $1, you can add your name to the campaign's credits as a member of the "Creative Team." For $10, you get a writer or art director credit. For $25, creative director. For $50, executive creative director. For $100, chief creative officer. And if you pony up $1,000, you'll be listed in the credits as "The Chosen One."
Rethink will then enter the campaign, called "One Dollar One Show," in this year's One Show.
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