Week of March 10 Morning News Ratings: GMA Repeats at No. 1 in Total Viewers

Unfortunately, all three morning shows posted lower numbers in total viewers and the advertiser-coveted demo of Adults 25-54, possibly due to the advent of daylight savings time.

According to live-plus-same-day data from Nielsen, GMA averaged 2.544 million total viewers and 433,000 A25-54 viewers . Compared to the previous week, the morning show was down -7% in the former category and -9% in the latter. Looking at its performance alongside the same week in 2024 (the week of March 11), GMA was down -5% in total viewers and -17% in the demo. 

Today was the No. 2 show in total viewers and remained in first place in the demo with 2.467 million and 635,000 viewers, respectively. Week-to-week, it declined -8% in the former category and -5% in the latter. Year-to-year, Today was down by -3% in total viewers, but up +4%  in the demo.

CBS Mornings landed in third place for the week of March 10 with 1.869 million total viewers and 332,000 A25-54 for respective declines of -8% and -11% in those measured categories. It was the only morning show to see week-to-week double digit declines in either of the measured categories. Year-to-year, CBS Mornings was down -6% in total viewers and -18% in the demo.

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 3/10/25), Previous Week (w/o 3/3/25) and Year-Ago Week (w/o 3/11/24). Most Current Data Stream: 2024-2025 Season (9/23/24-3/16/25) and 2023-2024 Season (9/25/23-3/17/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.