Why Net Neutrality Is a Marketing Issue
Performance Marketing
The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]
This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers
Performance Marketing
With the rise of ad blocking and fraud concerns, publishers continu
How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo
Performance Marketing
Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo.
Inside BBDO’s Rapid-Fire Quest to Find the Perfect Twix Spot
On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry [...]
Why Dannon Is Betting Big on Programmatic Video
Performance Marketing
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became [...]
Facebook Brings 360-Degree Virtual Reality Videos to News Feeds
Performance Marketing
Stars Wars was first to post a 360-degree video. Photo: Facebook