This is a Profile

Razorfish Opens San Francisco Lab for Emerging Retail Experiences

Brand Marketing

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing and SapientNitro are all aiding brands in the reinvention of their spaces.

This is a Profile

It’s Basic Math That’s Killing Display

Digital

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of reaction—mostly positive, though some readers did not agree with much of the piece.

This is a Profile

Forrester Throttles Down Online Outlook

Digital

Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier predicted.

This is a Profile

ComScore’s Patent War

Digital

The ad tech ecosystem only really ever gets controversial when premium brands' ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war.

This is a Profile

Forrester Report: There’s Money Just Lying Around in the Real-Time Bidding World

Digital

Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the pitfalls of the RTB market, which Forrester Read More

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