Twitter Self-Serve Ads Expand to U.K., Ireland and Canada
Performance Marketing
Twitter has opened its self-service ads platform to small businesses in United Kingdom, Ireland and Canada today, six months after debuting the same offer domestically.
Why Twitter Went With Such a Low IPO Price
Performance Marketing
That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public [...]
Twitter Reveals MoPub’s Ad Growth
Performance Marketing
Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a [...]
As Twitter’s Revenue Jumps, $500 Million for the Year Looks Likely
Performance Marketing
Twitter, which is expected to go public a month from today, grew its revenue by more than 100 percent in the third quarter, totaling $167 million in sales, according to [...]
Before Twitter, Jack Dorsey Wasn’t So Big on Capitalism
Performance Marketing
Jack Dorsey, Twitter’s co-founder, is about to make a fortune, but there was a time he wanted nothing to do with the almighty dollar.
3 Key Questions About Twitter’s Ads Before the IPO
Performance Marketing
Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook? Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses?