Does Marketing Require Your Website to End in ‘.Com’? If Not, Here Are 7 Options
Performance Marketing
There is no definitive answer to the value of TLDs besides .com, but deciding on one is a marketing conversation more than an IT discussion. The value of the myriad [...]
Reveal Day: Who Applied for Top-Level Domains
Performance Marketing
Reveal Day is here. The international organization in charge of top-level domain names on the Internet revealed during a press conference in London this morning that it has received applications [...]
Master of Their Domains
Performance Marketing
Get ready for Reveal Day. On June 13, the international organization in charge of Internet domain names and addresses will reveal the companies and organizations around the world that have [...]
Advertisers Seek Answers to Glitch for New Internet Name System
Performance Marketing
The organization responsible for managing the address system on the Internet has run into a glitch, confirming advertisers' worst fears—that adding hundreds of new top-level domains to the Internet too [...]
U.S. Puts Icann Policies on Notice
Performance Marketing
Icann, the Internet Corporation for Assigned Names and Numbers, hit a big snag over the weekend—raising questions about its decision to consider adding of hundreds of new generic top level [...]
ANA Offers Olive Branch to Icann
Performance Marketing
The Association of National Advertisers offered a small olive branch to the Internet Corporation for Assigned Names and Numbers, just three days before the organization is set to begin accepting [...]