7 Media Brands Shaking Up the 2014 NewFronts
Performance Marketing
It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the [...]
BuzzFeed Goes In-House With DigitasLBi for Branded Content
Performance Marketing
DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York.
Time Inc. NewFront Touts Expanded Distribution, New Video Hub
Performance Marketing
At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases [...]
At the Hulu NewFront, TV and Food Are on Demand [Video]
Performance Marketing
The new CEO puts on a good show and introduces intriguing marketing opportunities.
YouTube Will Let Brands Target Top 5 Percent of Its Videos
Performance Marketing
YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top [...]
Scripps Pitches Web Shows With Vanilla Ice and Rev Run
Performance Marketing
At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and