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DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York.
First of all, DigitasLBi and BuzzFeed will create a program called "BuzzFeed in Residence," where marketing-side staffers from the social-minded news site will grab a desk in digital agency's New York office. Teams from both companies will work together on strategies for brands.
The collaboration will produce real-time content aimed at breaking news, trends and pop culture.
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