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ESPN Is Measuring How Many People Tune In at Bars, Gyms and Even Maternity Wards

Convergent TV

For the second consecutive day, Hamilton made it's way into the opening of an upfront.


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Anne Sweeney Is Leaving Disney

Convergent TV

The Walt Disney Co. on Tuesday announced that Anne Sweeney is leaving the company, effective January 2015, so that she may pursue her dream of directing television.

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ESPN, SEC to Form New Sports Net

Convergent TV

ESPN and the Southeastern Conference on Tuesday will formally announce the launch of a new sports network devoted to the 14 member schools. In a press conference scheduled to take [...]

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Is ESPN Ready to Embrace Big Data?

Performance Marketing

Nerd convention. Dorkapalooza. Geek heaven. Just a few names that were bandied about last weekend to describe the annual gathering of sports' intellectual cabal at MIT's Sloan Sports Analytics Conference.

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Fox Sports 1 to Launch Aug. 17

Convergent TV

After months of speculation—and 15 years of behind-the-scenes machinations—Fox Sports on Tuesday officially announced plans to launch a national cable sports network.

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ESPN Lands Cheapie Big East Rights Deal

Convergent TV

ESPN has matched NBC Sports' bid for the media rights to the Big East Conference, and in so doing has secured its position as the league's primary rights holder. While [...]