Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways
Performance Marketing
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.
3 Burning Mobile Data Questions
Performance Marketing
Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets [...]
Are Brand Rivalries Like the Taco Bell-McDonald’s Dust-Up Good Marketing?
Brand Marketing
Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald
Big Data Players Riff on Instagram Video (and Ukulele)
Performance Marketing
The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.
Big Data’s Big Image Problem
Performance Marketing
The information technology sector may have coined the term “Big Data,” but advertisers have embraced it as their own. The moniker has become a popular, catchy way of summing up [...]