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24 Hours in Advertising: Tuesday, Dec. 9, 2014

Brand Marketing

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek:


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Deborah Burns Out at Hachette

Performance Marketing

As Elle and Woman’s Day publisher Hachette Filipacchi Media U.S. continues sale talks, it has lost another senior executive, Deborah Burns.  Burns, a 26-year Hachette vet, had been svp for [...]

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Hearst Trying to Buy Hachette Titles

Convergent TV

After months of speculation, Lagardère Active is close to a deal to sell to Hearst Corp. its U.S. magazine group, Hachette Filipacchi Media U.S., whose titles include Elle and Woman’s [...]

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Elle, Woman’s Day Owner Selling Hachette Mag Group to Hearst?

Performance Marketing

After months of speculation, Lagardère Active is close to a deal to sell to Hearst Corp. its U.S. magazine group, Hachette Filipacchi Media U.S., whose titles include Elle and Woman’s [...]

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Hachette U.S. Unit Gets Rebranding Treatment

Performance Marketing

Elle publisher Hachette Filipacchi Media U.S. has closed or sold off many of its magazines in recent years, leading to speculation that it plans to pull up stakes in the [...]

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Hachette Names Domeniconi Chief Brand Officer

Performance Marketing

Ending weeks of speculation about who it would name to fill the leadership void at its Elle Group, Hachette Filipacchi Media has hired Robin Domeniconi as svp, chief brand officer [...]