What Your Home Looks Like When You’ve Traveled to Most of the Countries on Earth
Performance Marketing
After visiting 123 countries, it is safe to say that Michael Clinton, marketing president and publishing director of Hearst Magazines, is at home pretty much anywhere on the planet—and, it [...]
HGTV Magazine Tests Social Sharing Feature in Print
Performance Marketing
HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology [...]
Hearst Touts Live Events at ‘Magazine Upfront’
Performance Marketing
This afternoon at its New York headquarters, Hearst Magazines held what it’s calling “the very first magazine Upfront,” where it showcased new content for the coming year for an audience [...]
Hearst Increases Rate Base for ‘HGTV Magazine’
Performance Marketing
Hearst Magazines appears to have a hit on its hands with HGTV Magazine. The magazine launched with a rate base of 450,000, and today Hearst announced that it would hike its [...]
Hearst Gives Green Light to ‘HGTV Magazine’
Performance Marketing
Hearst has given the green light to HGTV Magazine, once again bucking trends by launching a print magazine in a weak market.
‘HGTV Magazine’ Rollout Proves a Hit for Hearst
Performance Marketing
Hearst’s decision to launch a magazine based on home-improvement television network HGTV seems to be paying off.