Hearst Increases Rate Base for ‘HGTV Magazine’

Lifestyle title proves a hit so far

Hearst Magazines appears to have a hit on its hands with HGTV Magazine. The magazine launched with a rate base of 450,000, and today Hearst announced that it would hike its rate base to 700,000 with its January/February 2013 issue and again to 800,000 copies with its July 2013 issue.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.