VIDEO: CP+B’s Winston Binch on creativity and digital media
Brand Marketing
By Brian Morrissey The hot topic of Advertising Week is the nature of digital creativity and how agencies can reinvent for digital media. In this video, Winston Binch, a partner [...]
VIDEO: Euro RSCG’s Fernanda Romano
Brand Marketing
Fernanda Romano is global creative director for digital and experiential advertising at Euro RSCG. She spoke with Brian Morrissey about her disdain for social-media gurus, in what ways social media [...]
VIDEO: Microsoft’s Mich Mathews
Brand Marketing
Mich Mathews, svp of Microsoft's central marketing group, leads the technology giant's brand efforts. Here, she speaks with Brian Morrissey about how Microsoft's brand differs from Apple's, why Bing isn't [...]
VIDEO: Outdoor jury president Tay Guan Hin
Brand Marketing
Adweek's Barbara Lippert speaks with Outdoor jury president Tay Guan Hin, regional ecd of JWT Asia, about this year's Grand Prix winners. Video after the jump.
VIDEO: Jeff Goodby and Yahoo!’s Elisa Steele
Brand Marketing
Goodby, Silverstein & Partners' Jeff Goodby and Yahoo! CMO Elisa Steele talk with Brian Morrissey about how Yahoo! learns about its users, the goals and results of its latest campaign, [...]
VIDEO: Graphic designer Stefan Sagmeister
Brand Marketing
Starcom MediaVest Group and Microsoft brought the TED conference to the Cannes Lions festival this year. Speakers at the invite-only event included Stefan Sagmeister, graphic designer and author of The [...]