Alt Image Text

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

Performance Marketing

By Christopher Heine

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing pl

Performance Marketing

Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

By Christopher Heine

Performance Marketing

Oracle Buys Responsys for $1.5 Billion

By Christopher Heine