Global Marketers Say Their Mandate Is to Simplify, Evolve and ‘Cut Through the Bullshit’
Brand Marketing
When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out [...]
Bloomberg LP Poaches Atlantic Media’s Justin Smith
Performance Marketing
Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO.
Financial Times Turns 125
Performance Marketing
The Financial Times marks its 125th anniversary today, and, befitting the challenges facing newspapers today, the celebration will have practical elements.
Tightening on the Beltway
Performance Marketing
Two years ago, while other markets were slashing staffs and closing papers, Washington, D.C., media players were swelling their ranks. Bloomberg LP hired aggressively to build its expensive subscription news [...]
National Journal Pivots
Performance Marketing
The Atlantic Media Co.’s National Journal Group has been focusing on retooling its pricey membership services for Beltway insiders in an intensifying battle with Bloomberg LP, Politico and The Economist [...]
Bloomberg Pays Economist Group Over Security Breach
Performance Marketing
Bloomberg has paid the Economist Group an unspecified amount to compensate the latter for unauthorized access by former CQ Roll Call employees now working at Bloomberg, according to an unusual joint [...]