NEW YORK (April 8, 2019) Adweek, the leading resource for the brand marketing and advertising community, today announced the launch of a new advisory board under the Brandweek portfolio: The Brandweek Steering Committee. This new council comprises twelve top marketers behind some of the world’s most renowned brands, representing a diverse group of executives across various backgrounds and industries.
The founding members of the Brandweek Steering Committee are:
- Rick Gomez, CMO and CDO of Target (Committee Chairman)
- Antonio Lucio, CMO of Facebook
- Barbara Messing, CMO of Walmart
- Denise Karkos, CMO of TD Ameritrade
- Heidi Browning Pearson, CMO of NHL
- Jim Stengel, President & CEO of Jim Stengel Group
- John Dillon, CBO of Denny’s
- Julian Duncan, CMO of NFL Jacksonville Jaguars
- Kellyn Smith Kenny, CMO of Hilton
- Lynne Biggar, CMCO of Visa
- Musa Tariq, Head of Marketing of Airbnb Experiences
- Vineet Mehra, Global CMO of Walgreens Boots Alliance
The Brandweek Steering Committee will provide their expert guidance to help shape content and event programming produced by Adweek. Adweek’s Chief Brand Officer, Danny Wright, along with Editor, SVP Programming Lisa Granatstein and Editor of Inside the Brand Nadine Dietz, will collaborate closely with this dynamic group of leaders.
“Weare honored to have this talented group of marketers come together to share their diverse perspectives and valuable insights with us,” said Jeffrey Litvack, CEO of Adweek. “Helping brands excel in this age of transformation requires deeper dialogue between media and brands and this committee of CMOs and Brand Officers provides the expert voices Adweek needs to raise the industry bar and help marketers meet tomorrow’s challenges.”
“There’s never been a more challenging or exciting time to be a marketer,” said Rick Gomez, Target’s Chief Marketing Officer and Chief Digital Officer and Brandweek Steering Committee Chairman. “I’m excited to join the Brandweek Steering Committee and to be a part of the important conversation about how we’re navigating this era, while also thinking about the amazing opportunities we have to build stronger
relationships with consumers, ultimately delivering more meaningful brand experiences and positive returns for our respective organizations.”
Not only will Adweek partner with the council to share best practices and viewpoints, it also will work closely with the committee to develop the programming for this year’s Brandweek summit which will be heldNovember 3-6in Palm Springs, California at the JW Marriott Desert Springs Resort & Spa.Now in its second year, Brandweek is an exclusive gathering for over 500senior executives and emerging talent from established and challenger brands, offering a unique opportunity for the world’s leading companies to participate in interactive discussion, learning, problem-solving and networking.
The list of confirmed speakers for Brandweek comprises several members of the Brandweek Steering Committee and other Brandweek portfolio advisory councils, as well as executives from some of the world’s leading brands, including:
- Alegra O’Hare, SVP, CMO of Gap
- Carla Hassan, CBO of Citi
- Chris Bruzzo, CMO of EA Electronic Arts
- Chris Brandt, CMO of Chipotle
- Deborah Wahl, CMO of Cadillac
- Jonnie Cahill, CMO of Heineken
- Mark Clouse, CEO of Campbell Soup
- Rodney Williams, President & CEO of Belvedere Vodka
- Seth Freeman, CMO of Buffalo Wild Wings
This year’s Brandweek summit has been extended to three full days and will include the Brand Genius awards gala as well as the all-new Brand Constellation Awards celebration. The event agenda is designed to challenge brands to think beyond the challenges of today in order to conceptualize and apply the customer experiences and solutions of tomorrow.
“Brandweek isa premier event that brings together the best minds in the brand marketing community at the highest level,” said Danny Wright.“We’re creating a movement, and with the aid of this new committee we’ll be able to further enhance this one-of-a-kind summit experience that truly resonates with marketers in our industry.”
Tickets to Brandweek are available now and interested applicants can visit Brandweek.com to reserve a spot or find out more information. More details and additional speakers will be announced in the coming weeks.
Click here to learn more about Adweek’s Brandweek Steering Committee.
About Adweek
Adweek is the leading source of news and insights serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than six million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better
