Redefining One Medical's Brand in a Cross-Agency, Hyper-collaborative sprint

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

 

Lindsey Belknap, Director of Brand Marketing at One Medical, is a remarkable young leader that operates with a swift and savvy instinct. In fact, that instinct allowed her to “turn the impossible, possible”, as one of my mentors, Linda Boff, CMO of GE, has said. How does one take a challenging topic like health care and completely revamp a brand into an inviting and fun consumer product in under three months? Well, have a look below as Lindsey shares exactly how she orchestrated a “cross-agency, hyper-collaborative sprint” that produced the new “human-centered healthcare” One Medical branding.

What

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in