Universal Ads is helping brands that are new to the television ecosystem with the introduction of its TV Business Partner Program.
This first-of-its-kind program provides brands with access to tools to build, test, and launch TV commercials, while linking their campaigns to measurable business outcomes.
The TV Business Partner Program gives brands access to high-impact creative and measurement partners. Advertisers of all sizes and skill levels throughout the program will be able to transition quickly from social media advertising to TV, which provides audiences at scale, as it represents the largest screen in the room.
“We’ve repeatedly said Universal Ads is about making TV advertising as easy as social media advertising,” said Greg Lieber, head of product partnerships at Universal Ads, in a statement. “In order to do so, we are giving brands, including those that are emerging and/or new to TV, access to what they need to succeed across the Universal Ads platform. From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.”
Universal Ads said launch partners for the new program include Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark, and WorkMagic.
Having these launch partners on board should give brands the confidence to know that should they come up short in one area, such as creating a TV commercial, they will be able to leverage the creative capabilities of these partners to easily and swiftly build and test TV-ready commercials or modify existing creatives to reach new audiences.
Also available to them throughout the process is the ability to access measurement solutions, which enable them to understand the effectiveness and reach of their campaigns.
Brands in the TV Business Partner Program will have access to Universal Ads programming from major publishers including A+E, AMC Networks, DirecTV, Estrella MediaCo, Fox, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo.
Universal Ads said it will add more publishers in the near future.
