Jon Hamm Plays a Mad Santa as Fox Sports Kicks Off 2022 World Cup Campaign

The first of three spots debuts during Tuesday’s MLB All-Star Game

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‘Tis the season … World Cup season, that is.

Fox Sports is launching its marketing campaign for FIFA Men’s World Cup Qatar 2022 today with a 60-second spot starring Jon Hamm as Santa Claus, who learns for the first time that he won’t be the only star of the show come the holiday season—because the World Cup will also be taking place at the same time.

“‘Tis the FIFA World Cup” is the first of three spots featuring Hamm as Kris Kringle, and will debut during Tuesday night’s MLB All-Star Game, which airs on Fox.

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