Streaming & OTT

Hulu Rolls Out Self-Service Ad Tool to Woo Smaller Businesses

Closed beta will let marketers with modest budgets onto the platform

Interested advertisers will be vetted (along with their creative) through the same review process in place for Hulu's Advanced TV.Sources: Getty Images, Hulu
By Kelsey Sutton

July 15, 2020

Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles
You Might Like

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

The Key to Pivoting From Pandemic Recovery to Profitable Growth

By Chelsea Wyman, Director of Retail and Brand Partnerships, Connexity

How to Prepare for the 2021 Holiday Season

By Facebook

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}