FX’s The Bear is back, and it’s cooking up more sponsorships for its fourth season.
According to Disney, the new season of The Bear, premiering on Wednesday, attracted a record number of 30 sponsors across a diverse slate of categories and revenue growth of over 20% from the previous season, as well as more than double that of Season 2.
Brands with custom content—which was created in collaboration with in-house creative studio, Disney CreativeWorks—include American Express, Resy, Audi, State Farm, Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth, and Vital Farms.
Additional sponsors include 1800 Tequila, AG1, BetterHelp, Cayman Jack, Chime, Dietz & Watson, Sony Pictures’ I Know What You Did Last Summer, Instacart, Moen, PayPal, Peroni Nastro Azzurro, Power Crunch, Rocket Money, SimpliSafe, Taco Bell, U.S.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
