IBM Watson Advertising

Here’s What You’ll Need to Know to Get Smart About Back-to-School Marketing

Summer is getting into full swing, and that means one thing: The back-to-school shopping season is about to kick off.

Quiz: Are You Smart Enough to Be a Savvy Back-to-School Marketer?

The weather can impact what consumers feel, do, say and buy. Applied correctly to campaigns, it can also help predict purchase behavior—and not just umbrellas on rainy days.