About half of all marketers are using some type of AI technology, according to a recent Salesforce poll, but only about 24% of sales leaders and CMOs feel like they have a strategy in place. The common challenges? Confusion on what AI is, limited budget and uncertainty on how to apply it to marketing challenges. To help the audience at IBM’s NexTech breakout session overcome these obstacles, Janna Ritzcovan Synovec, head of brand marketing and sales enablement at IBM Watson Advertising, and Dave Newway, head of marketing at the same group, focused on defining AI, best practices and examples of AI in action. Check out the above video to hear how Best Western used AI to achieve 48% business investment and more.
