IBM: AI-Powered Marketing Takes Your Brand to New Heights

Watch the 2019 Brandweek breakout session

 

Conversational marketing isn’t anything new, but what is new is the potential AI has to take these conversations even deeper.

To illustrate conversational marketing and AI in action, Alexander Schlaubitz, VP of marketing at Lufthansa, and Robert Redmond, director of AI design and strategy at IBM Watson, used their Brandweek breakout session to examine the four pillars of good conversations: purpose, architecture for why, delivering on your promise and having a voice.