Portrait of Vic Vaswani

Vic Vaswani

Performance Marketing contributor Vic Vaswani is head of growth marketing at FedTech. Vic leads teams in technology, advertising, entertainment and health care. He has previously had marketing roles at Ingram Micro, CloudBlue, Havas Worldwide and Printronix.

Alt Image Text

How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Performance Marketing

More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement.