Performance Marketing contributor Vic Vaswani is Head of Growth Marketing at FedTech. Vic leads teams in technology, advertising, entertainment and healthcare. He has previously had marketing roles at Ingram Micro, CloudBlue, Havas Worldwide and Printronix.
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement.