How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Everyone knows they have to understand their customer—the challenge is figuring out how to best organize data to do so

Gone are the days where b-to-b marketing was all about rationale and numbers. More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement. In fact, it’s been shown that b-to-b marketing initiatives that tap into people’s emotions are seven times more effective at driving long-term relationships than purely rational messaging.