Instagram and Snapchat: The Tale of the Gen Z Tape

Performance Marketing

By Vandita Pendse

November 9, 2017

Opinion: Understanding the unique behavior of Gen Z is integral to staying relevant.

9 Gen Z Habits for Marketers to Keep an Eye On

Performance Marketing

By Vandita Pendse

August 29, 2017

Opinion: Here are a few of the most prevalent Gen Z habits for marketers to keep an eye on.