9 Gen Z Habits for Marketers to Keep an Eye On

Opinion: They do not know a reality where smartphones, touchscreens and WiFi don’t exist

The children of Gen Z were born directly into a technology-dependent lifestyle FatCamera/iStock

As organizations across the globe are struggling with developing tactics on how to properly employ and manage millennials, another wave of expressive and equally unique individuals is fast approaching the business world’s radar. This is Generation Z.