Shereta Williams Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor@SheretaWAs president of Videa, Shereta Williams brings two decades of professional and industry experience. Shereta leads the organization’s overall strategic and product direction and has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television. Voice 5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World Moving away from the ‘wood veneer’ methods. Voice How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry They will make things more efficient and scalable. Can the TV Industry Finally Embrace Technological Transformation? A survey of TV ad buyers and sellers provides insights into how they feel they're being impacted by technology.