Shereta Williams
As president of Videa, Shereta Williams brings two decades of professional and industry experience. Shereta leads the organization’s overall strategic and product direction and has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television.
Local TV Ad Spend Might Be the Best Way to Reach Holiday Shoppers
Ahead of the holidays, retailers need to reach the widest collection of people, and TV is still the best way to do just that.
As Traditional TV Evolves, Television Rating Systems Remain the Same
The process behind how we evaluate audiences needs to change.
5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World
Convergent TV
Moving away from the ‘wood veneer’ methods.
How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry
Programmatic
They will make things more efficient and scalable.
Can the TV Industry Finally Embrace Technological Transformation?
A survey of TV ad buyers and sellers provides insights into how they feel they're being impacted by technology.