Pat Giles

Opinion Contributor

Pat Giles is the head of studio for Holler. He’s been a creative force in the industry for decades, leading the charge on some of the biggest brand characters on the planet, including Green Giant, Lucky Charms, Trix, My Little Pony and the Pillsbury Doughboy, and working on animated series like Disney’s Doug and MTV’s Daria.

cartoon characters, like a girl blowing a kiss and a cat superhero with a thumbs up

Using Animations Can Further Conversations With Consumers

Characters have always been easier to connect with than a straight branding play because they exhibit the same emotions consumers do.