Portrait of Michael Shmarak

Michael Shmarak

Michael Shmarak is a corporate communications/PR counselor in Northbrook, IL.

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Sorry Doesn’t Need to Be the Hardest Word

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Lessons in PR for C-suite leaders and brands that don’t know how to apologize correctly.

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How Sweetgreen Can Rid Itself of the Sour Taste It Left in People’s Mouths

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CEO Jonathan Neman's LinkedIn post about salads and Covid led to social media outrage.