Melissa Reilly

Melissa Reilly

Opinion Contributor
Melissa Reilly is a senior manager at Merkle, responsible for overseeing a team of analysts and their clients, primarily on Amazon and feed management work. She regularly contributes to the Merkle Blog and helped compile strategy playbooks on product listing ad and Amazon best practices.

How Advertisers Can Traverse and Reap Benefits From This Year’s Prime Day

In 2017, Amazon generated $2.41 billion from it, up 59% from its first year.