Portrait of Melissa Reilly

Melissa Reilly

Melissa Reilly is a senior manager at Merkle, responsible for overseeing a team of analysts and their clients, primarily on Amazon and feed management work. She regularly contributes to the Merkle Blog and helped compile strategy playbooks on product listing ad and Amazon best practices.

Alt Image Text

How Advertisers Can Traverse and Reap Benefits From This Year’s Prime Day

Performance Marketing

In 2017, Amazon generated $2.41 billion from it, up 59% from its first year.